It was the biggest bauma so far and a record-breaker: 3,700 exhibitors from 63 countries and 620,000 visitors from 200 countries! Also, it was the first time for t-matix to participate as an exhibitor at the world’s largest construction fair, which takes place every four years in Munich.
What I will remember it for are the blisters, for sure, given that the fair extends over 614 thousand square meters and is enormous. What is more, it is a matter of prestige to participate on bauma, and it is clear now why there is a waiting list and why the entrance to the fair is so exclusive. I was thrilled with the presentations given by our clients at such an event, presenting their products with our IoT solution.
The best way to explain how bauma works is to tell you my impressions for almost every one of the five days I spent there. The departure to the exhibition was at 7.15 a.m. During the ride, we would start with our daily coordination, which would end in a meeting at our booth. It was of great importance to have a defined daily plan that would include prearranged meetings and good coordination at the booth in order to be available to the visitors at any time.
Also, we put a lot of effort into the presentations to bring closer the business processes that could be used for digitalization and transformation of the clients’ products with our IoT solution. For that purpose, we used interactive monitors with visuals of our modules and use cases. Companies that are leaders in their fields and want to stay competitive and profitable showed the most interest in agile transformation of analog to digital business.
We wanted to show all of our current and future clients how much progress we had made in a short period of time. Four years ago, when the previous edition of bauma took place, we were at the beginning. All the hard work and dedication we invested in the meantime had given us good results, which we liked to point out at our well-attended booth. The most exciting thing for our visitors was the App Builder module because of its simple use when creating mobile apps and integrating new processes.
The doors of the fair would close for visitors at 5.30 p.m., which signified the beginning of an informal gathering of exhibitors and clients – a kind of party among the big machines and engines – and a real Bavarian one.
At one of the gatherings, I heard the following statement: “Today, customers are no longer asking about the materials or the endurance of the gear shift. The question nowadays is how much the product is usable and which digital technologies are included in the process. Digitalization is happening, and the ones who won’t adapt will go out of business.”
I have to agree with this; it’s what I learned at bauma 2019 and I’m really looking forward to the next edition!
“Today, customers are no longer asking about the materials or the endurance of the gear shift. The question nowadays is how much the product is usable and which digital technologies are included in the process.”